Helping you tap into a €50 billion market
GETA Guru represents a unique and powerful resource - helping you understand and access the huge gay European tourism market.
GETA’s mission is to promote gay tourism in Europe. A key element of this is helping our members to grow their businesses by learning more about the gay market and how to work effectively within it.
GETA Guru is the best way for travel-related businesses to understand gay tourism. The resources on offer through GETA Guru are organised into three main areas.
1: ABOUT THE MARKET
This section of the site covers research and articles about the size and nature of the gay European tourism market in Europe. Such information helps you establish the importance of targeting the gay tourism market.
2: APPEALING TO THEM
This section covers ways in which to modify or add to your product offering so as to better meet the needs of gay travellers. Research will cover the needs and preferences of gay people in relation to travel. Articles will give useful tips and help on how to develop more gay-friendly products and services.
3: REACHING THEM
The marketing section of Gay Guru covers how to target and 'talk' to gay people. Apart from useful research and helpful articles, we also offer the Gay Media Directory - a powerful listing of the top gay magazines in the world.
Each month GETA Guru will focus on a different element of gay tourism combining research, articles, case studies and our forum to provide members with a comprehensive, interactive examination of a particular subject which will help your business to grow.
Over the years GETA Guru aims to build up a comprehensive library or advice, knowledge and tools, which will form an invaluable resource for members.
A research 'first'
Our first GETA Guru research report looks for the first time ever at the size of the European gay tourism market. It establishes clearly that the gay tourism market in Europe is huge, with gay travellers able to travel more often than their straight counterparts, and spend more when they do.
Upgrade for more access
All GETA members will have access to our 'Basic Materials' - which give a good overview of the gay tourism market. For those members who have upgraded to Executive Membership, you'll get access to our Advanced Materials. Not only are there many more articles and research reports within this section of our site, but they will be far more practical in nature, giving you more detailed information that you can use to tap into the huge gay tourism market in Europe. You can upgrade to Executive Membership from your Member's Home Page.